The Beyonce digipack includes
various images of her posing in the background. Her femininity is used to
attract both her female and male target customers. I say this because her
female customers would want to be as sexy as her or she might be a role model
for them. I think that Beyonce is used to attract her male customers through
her body and her beauty. This refers to Laura Mulvey's 'Male Gaze Theory' which
includes woman being used as sexual objects in order to attract male audiences.
Beyonce's B-Day album includes a blurb in which gives customers an insight to
the background of the artist by giving information on the awards she has won,
the job roles she has taken as an artist such as actress and model as well as
giving some personal details. As her target audience starts from a young age
range she made sure to include a pack shot of her other albums. We all
know that Beyonce is a well-known star not only in the UK but all over the
world and having designed her disc as a gramophone disc portrays her success as
a singer. Allowing her fans to have a disc in form of a gramophone one allows
them to feel part of her success, and could possibly be targeting her elderly
fans. As the discs were used in old generations, which allows the audience to feel like it's a traditional album.
Digipack 2:
The Katy Perry digipack has a
theme throughout her album and songs being a candy theme.Taking the
example of her song California girls number 1 music video which includes Katy
Perry in a land of candy, reflects on her album digipack as
her fans can identify that she is the singer of the song. To enhance this
the songs of her album including California girls is added on one of the pages
and this would also allow the customers to identify who the singer is. The
disc is also designed to fit the candy theme, as they have a doughnut and sweet
design on them. Having followed this theme target her young targets and would allow her older customers to connect with their childhood as it would remind them of their teenage life. Again the name of the album is also suitable as it's called teenage dream so it would not only remind her middle aged customers about their teenage lives but also the dreams they had as a teenager. This would increase demand because they would allow their kids to purchase her album but they would also want to know what the album contains. The candyfloss look alike writing is also continuous as it is part of the theme and helps builds on to the customers recognition towards the album and the artist. The digipack also contains _____ showing her gratitude to everyone who helped put the album together such as the executive producers. Lately, it also contain extra details of where she can be found to build up on her customers knowledge of her. The recovery album of Eminem has strong connotation to his past and from simply the name of the album it shows that Eminem is just now recovering from the rough past he has gone throught. The main image of the album digipack shows Eminem walking on the middle of an empty road which could reflect on the fact that despite the suffering he has had, from getting to where he is there is still a long way for him to fully recover from his past. The fact that rap is usually related to the streets is also highly significant in the main image as he did start rapping on the streets. Emphasising the natural lighting on the cover also portrays that the recovery album would also be natural in terms of him writing the songs himself and that the audience would get an insight on his life through this album.The disc itself has a white cross which is usually related to hospitality which shows this album is going to go in depth of the past he had suffered. The juxtaposed inside cover image contains himself in an urban environment with fancy furniture which is shown to portray his success in the music industry. Adding on to this the fact he has a transparent glass over where he is standing shows that he has nothing to hide and that the album would solely focus on himself and his feelings.
No comments:
Post a Comment