Music Video Pitch Evaluation

When I pitched my music video to the class they thought it was a good song choice and that the ideas I had for the music video were suitable and relates to the music video. I felt that my ideas were clear enough so that my audience could understand the points I was trying to make however, I thought that that I could have explained and expanded on the things I said in my pitch to make sure that my audience understood.

The feedback I received from my audience allowed me to think about elements that I haven't thought of. Such as expanding on my locations just in case the beach on the river themes doesn't work out in the winter. I had thought of filming in an arcade as a lot of couples go there on dates so I could use that as a flash back scene in the music video. I thought about a park on the spot as you see a lot of couples going for a walk in parks. A lot of single people are also found in parks and as my song is about breaking up sang by a strong independent female I could make a contrast between this when filming the music video.

I should of also made my target audience a big part of my presentation and refereed everything back to the audience when making a point as I found that a lot of questions I got asked were related back to the audience. In terms of costume I feel like I wouldn't use extravagant clothing and stick to casual clothing as the budget we have is not high and we therefore need to work with that everyone has in their wardrobe. Emanuel one of my suggested artists dresses like a hipster and thought it links good with the music video as  we might get a verity of audience through this method. I should of made this clear in my pitch as I was asked who will I be targeting through this. Yes, my main target audience is girls from the age of 13-14 to 29 however, it can also be watched by males who like the hipster clothing of the male artist seen in the music video. The more audience the higher profit so why not try to target as many people as I can? I believe there is no limit in target audience and everyone should feel free and comfortable to watch my music video.

Music Video Pitch

Permission Email

In order to start filming I had to make sure that I had permission from the artist to use her sons and lyrics to  help me complete my media project. This is to prevent copy right illegal actions taken upon using a song that is not mine. I therefore found Amanda Kaletsky's email and Facebook and messaged her via both platforms to see if I got and answer. She replied saying it was ok for me to use her song and wanted a confirmation email from my teacher.   

Beach combing

Beachcombing

This is a conceptual music  video and  has inspired me to have an opposite sex to singing the song I have chosen. I say this because in the music video of Carly Rae Jepsen Tom Hanks is seen singing her song. Tom Hanks is a famous actor and having a voice over of her song while he is lip singing engages with the audience as it brings humor. The narrative  also seems to includes him doing what he does in his everyday life. I have thought of doing something like this for my music video because there is no repetition in the visuals shown and doing this for my music video would keep the audience entertained as they haven't seen something like what i've created before. If I create a music video where not only my artist appears but also the audience would show the audience that they are a big part of the career of my artist.

When talking about costume I think that Taylor Swift's outfits in her music video 'you belong with me' are suitable for my music video. I say this because it's a casual and smart look, at the same time it shows a contrast in what she wears from her two different roles she plays in the music video.  For example the purple and black squared body warmer and the stripy shirt has relations to 'nerd girls' and to enhance her look of a 'nerd she has two pony tails and big glasses to complete her look. Opposite to this we have the cool girl which dresses which the mini skirt and the fancy car. I like that in this music video this is done because it allows her to have a variety of audiences. I think this is suitable for my music video only because I think that the audience can relate to the clothes they wear not only because it portrays what high class people wear but also because people that don't have much disposable income can relate as well. It would make the audience feel part of the artist's world as they can wear similar clothes to her specially to those audiences that would like to sing similar music.
Hilary Duff apart from being an actress she is also known for her pop genre vocals. The audience as well as myself can identify it's a pop genre because of the classical instruments being played in the background which include the guitar and piano.  In addition to this, the lyrics can also be identified as pop genre because of the subject being love. My artists is also a pop genre artists. I think that  Hilary Duff could be a competition to my artists and because of this they would also have similar target audiences, These target customers for my artist would be young girls aged 13 and over from a white background as well as guys who are interested in woman  being the same age.

I would like to have fast paced editing like in Ed Sheerans 'Sing' music video and the editing all depends on how fast the tempo and the beat of the song goes. In my opinion this is a way to keep the audience entertained and engaged with the music video as they would constantly see the background images changing. I think this is a good way for my audiences to listen to my artists song and get to know my artist through the images shown in the music video. Whether the music video I would create is a narrative or an interpretative, the images portrayed would relate to the lyrics and get the audience thinking of the plot or the reason of the video the music video is the way it is and how it can be related to the lyrics of the song. 

There are also a variety of shots used in the music video of 'all eyes on you' by Meek Mill ft Nicki Minaj and Chris Brown such as the following which i thought I could use in my music video due to the significance it  has upon the lyrics of the song: 

Close ups:

Close Ups to show my artists emotions as shown by Meek and Nick, so if a person can't hear the song then they would be able to identify what the song is about as the visuals match the single due to the fact its going to be a narrative.
Medium close ups:

I would also like to include medium close ups to show the actions of my artists while being in a certain scene. This would be done to enhance the importance of their actions as they can mean a lot due to the fact that the actions also reflect on the music itself. 

and long/ establishing shots:

Lastly I would also use establishing shots to highlight where the music is going to be taking place. As you can see on the left there is a picture of the inside of the house that that the whole music video takes place in. However, i think that doing this in my music video would all relate to the lyrics and the genre of the music video and there for the locations should be highlighted due to their importance. 

Flat Plans

For our final product apart from a Music Video we also have to create ancillary products for our re branded artist Lij Guilmour. As a group we analysed the song lyrics and the Song to see what we could relate and think about when we listen to it. After doing this we gathered our ideas and decided on one of our best ideas and design a draft of a magazine cover and Digi pack.  

You will be able to see our drafts below:

 Magazine Adverts:

Digi - Packs:

We decided to pick my Digi pack as the best draft and potential finalised idea. Likewise Sams Magazine advert as we felt that they would work well together and have synergy between them so that the audience can identify the artists Digi pack from the magazine advert. Making it easier for our audience to find and buy our products. 

Production log 4

Continuing my research this week we was asked to look at different magazine covers on music videos and digipacks. Doing research on this allowed me to gain inspiration and new ideas on what to do for my digi pack and magazine cover. Within the blogs i done based upon the digi packs and the magazine covers i learnt that colours can have different meanings depending on what they are used to display. Such as the colour red being romantic to draw in the attention of guys. Likewise the images themselves the pose and structure the artist is making and what they are representing through the images and what they expect their audience to understand from it. 

Digi-Pack Analysis

Digipack 1:

The Beyonce digipack includes various images of her posing in the background. Her femininity is used to attract both her female and male target customers. I say this because her female customers would want to be as sexy as her or she might be a role model for them. I think that Beyonce is used to attract her male customers through her body and her beauty. This refers to Laura Mulvey's 'Male Gaze Theory' which includes woman being used as sexual objects in order to attract male audiences. Beyonce's B-Day album includes a blurb in which gives customers an insight to the background of the artist by giving information on the awards she has won, the job roles she has taken as an artist such as actress and model as well as giving some personal details. As her target audience starts from a young age range she made sure to include a pack shot of her other albums.  We all know that Beyonce is a well-known star not only in the UK but all over the world and having designed her disc as a gramophone disc portrays her success as a singer. Allowing her fans to have a disc in form of a gramophone one allows them to feel part of her success, and could possibly be targeting her elderly fans. As the discs were used in old generations, which allows the audience to feel like it's a traditional album.  

 Digipack 2:

The Katy Perry digipack has a theme throughout her album and songs being a candy theme.Taking the example of her song California girls number 1 music video which includes Katy Perry in a land of candy, reflects on her album digipack as her fans can identify that she is the singer of the song. To enhance this the songs of her album including California girls is added on one of the pages and this would also allow the customers to identify who the singer is. The disc is also designed to fit the candy theme, as they have a doughnut and sweet design on them. Having followed this theme target her young targets and would allow her older customers to connect with their childhood as it would remind them of their teenage life. Again the name of the album is also suitable as it's called teenage dream so it would not only remind her middle aged customers about their teenage lives but also the dreams they had as a teenager. This would increase demand because they would allow their kids to purchase her album but they would also want to know what the album contains. The candyfloss look alike writing is also continuous as it is part of the theme and helps builds on to the customers recognition towards the album and the artist. The digipack also contains _____ showing her gratitude to everyone who helped put the album together such as the executive producers. Lately, it also contain extra details of where she can be found to build up on her customers knowledge of her.  

Digipack 3:

The recovery album of Eminem has strong connotation to his past and from simply the name of the album it shows that Eminem is just now recovering from  the rough past he has gone throught. The main image of the album digipack shows Eminem walking on the middle of an empty road which could reflect on the fact that despite the suffering he has had, from getting to where he is there is still a long way for him to fully recover from his past. The fact that rap is usually related to the streets is also highly significant in the main image as he did start rapping on the streets. Emphasising the natural lighting on the cover also portrays that the recovery album would also be natural in terms of him writing the songs himself and that the audience would get an insight on his life through this album.The disc itself has a white cross which is usually related to hospitality which shows this album is going to go in depth of the past he had suffered. The juxtaposed inside cover image contains himself in an urban environment with fancy furniture which is shown to portray his success in the music industry. Adding on to this the fact he has a transparent glass over where he is standing shows that he has nothing to hide and that the album would solely focus on himself and his feelings.