Richards Dyer Stars as enbodiements Theory

Richard Dyer stars as embodiments theory describes how a pop star's image or star persona is construed. It explains the the media convergence through things such as interviews and gossip through tabloids and social media. It also includes the artists songs meaning the genre of the music they sing and the lyrics behind their songs and what type of audience they are trying to aim at through their performances.  There are three parts to this theory being:

• Stars as constructions:
  This is when a artists changes their profile so they can be coveted and moulded into a different person. Taking the example of the famous boys Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previous member Zayn Malik. The boy band was born in Xfactor and were signed by Simon Cowell who formed them to become the famous boy band 1Direction. Due to disagreements on how to act and how to portray themselves to the audience Zayn decided to leave the group and be a solo artist. 

• Stars as personalities:
  when talking about the the stars as personalities. It's all about how the artist connects to their target audience. In Nicki Minaj's case her target would be  16+ year old girls and as she has big features this would attract male audiences. In addition to this due to the fact that she  comes from a black background she would also target black people as they can relate to some of the things she signs about and her accent. Girls would also be interested in her as they might want to be like her in the future, could like the way she dresses and could simply just relate the the music she sings.

• Star as products:
  In Richard Dyer's starts as embodiments theory he also says that stars can be used as products. What is meant by this is that artists make extra money on merchandise. Nicki Minaj has collections of perfumes named after her. The images and packaging on her products symbolise her as the perfume bottle is formed in her shape and face which allow her audience to relate to her and think that by buying the perfume the can be like her. We can see that his theory is correct in term of artists having merchandise to increase their profits and a way of selling themselves.  

• Starts as embodiments of culture:
  Lastly, Stars as embodiments of culture is that artists are formed under the type of music they sing. Taking the example of Tupac he is seen as an embodiment of the rap culture. Its true that artist are seen as type of cultural music rather than themselves as an individual. I say this because when someone says rap the first person I think of Tupac as he is one of the world's rap legends. I also think of him because his videos contain gold chains and baggy clothes which is what is usually seen in rap videos and because of his powerful lyrics.